1. These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. 这两位学者用一系列的行为研究表明,最能获得回报的花钱方式可能是违反直觉的。
2. Managers should therefore adopt an approach that appears counterintuitive—they should explain what stands to be lost if the company fails to seize a particular opportunity. 因此,管理人员应该采取一种似乎有违直觉的方法——他们应说明如果公司未能抓住特定的机会,可能遭受怎样的损失。