1. Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism. 挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。