1. Flattery is the best persuader of people. 奉承是最好的说服者。
2. Marketers have long known that the most powerful persuader is peer pressure. 营销者很早就明白，最有力的营销方式是人与人之间的比较。
3. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. 您将学习六个普遍原则，如何使用他们成为一个熟练的劝说和对他们如何保护自己。
4. Then, before the favor is executed, the persuader ups the ante and explains that the favor is actually larger than previously described. 然后，在该请求完成以前，说服者提高价码，并说明需要帮助的事比先前描述的事更大。
5. To become a more effective persuader, challenge yourself to move beyond the simple act of shaping opinions and strive to inspire conviction. 为了成为一个更有效的劝说者，挑战自己，让自己脱离塑造观念的简单模式，努力激发人们的确信感。
