A: What are you carrying? B: It's a newspaper with coupons. A: Why do you keep looking at it? B: I'm buying the fruit that is not on sale at Ralphs. A: Is it on sale here? B: No, but it's a bit cheaper. A: Why is it cheaper? B: It's a town supermarket, not a big chain. A: Look! Milk prices rose. B: Lucky for me. I have a coupon for Super Foods. A: I have to start couponing, too. B: You sure save a lot of money!